ZEE5 has announced its entry into the Free Ad-Supported Streaming Television (FAST) segment with the launch of a dedicated channel lineup in August 2025, in partnership with The move marks ZEE5’s next step in strengthening its Connected TV play by offering users a free, always-on entertainment destination across smart devices.
The upcoming FAST channels will offer a curated selection of content, including films and series across genres such as comedy, drama, horror, and cult classics, all available for free on connected devices and smart TVs.
The move is part of ZEE5’s broader effort to strengthen its AVOD (Advertising-Based Video On Demand) strategy and meet the growing demand for free, high-quality content among India’s digital-first audiences. The launch is also expected to support dynamic ad-insertion and real-time monetisation opportunities for brands and advertisers.
ZEE5 has said this development reinforces its goal of making content accessible in new formats while enhancing discoverability and driving sustained platform engagement through seamless delivery.
Amit Goenka, President, Digital Business and Platforms, Zee Entertainment Enterprises Limited, said, “The launch of FAST channels aligns with our strategy to deepen platform engagement and expand reach, especially on Connected TVs. It’s a step forward in how we simplify access and drive better discoverability for the evolving digital viewer,”
“As viewing habits evolve, we believe strong storytelling should meet consumers in formats that are seamless and scalable. FAST is a step in that direction, through repackaging our content to drive deeper engagement across new access points,” he added.
Ashish Sehgal, Chief Growth Officer, ZEEL, stated, “The connected TV ecosystem in India is rapidly evolving, and ZEE5 is proud to be at the forefront of this shift. With Amagi as our technology partner, we’ve built a robust, scalable infrastructure for FAST delivery, ensuring seamless content discovery, dynamic ad-insertion, and real-time monetization”
“This launch strengthens our AVOD strategy while providing brands and advertisers a high-impact environment to engage audiences at scale,” he added.
Srinivasan KA, Co-founder & President – Global Business, Amagi, noted, “ZEE5’s foray into FAST channels marks a pivotal moment for the streaming ecosystem in India, and we’re proud to be chosen as their partner in this transformation.”
“This launch brings together ZEE5’s rich content heritage and Amagi’s cloud expertise to deliver improved quality, free entertainment at scale. Our partnership underscores a shared commitment to innovation and accessibility, enabling ZEE5 to expand its Connected TV footprint and unlock new monetization opportunities in India’s rapidly evolving digital landscape,” he added.
