ZEE5 has launched five curated entertainment channels on LG Electronics India’s free ad-supported streaming service, LG Channels. This milestone further strengthens ZEE5’s Connected TV presence in India, offering viewers seamless access to premium, always-on entertainment, completely free of cost and without any subscription.
The newly launched ZEE5 FAST channels, namely Z Dil Se, Z Horror Nights, Z Comedy Nation, Z Cine Classic and Z South Flix span popular genres including drama and romance, horror and supernatural, classic comedy and family entertainment, nostalgic Hindi cinema from the 80s and 90s, and high-energy South Indian films dubbed in Hindi respectively. The slate draws from ZEE5’s robust library of over 30 years of legacy IP content from Z, repackaged into genre-specific, lean-back viewing experiences for Connected TV audiences.
LG Smart TV owners can find all five new ZEE5 channels available now on LG Channels, accessible directly from the TV home screen with no registration, downloads, or payments required. Viewers can enjoy this newly expanded entertainment offering simply by turning on their LG Smart TV.
This collaboration marks a significant step in ZEE5’s Connected TV (CTV) strategy, broadening its distribution footprint and making its extensive content library available to millions of LG Smart TV users across India.
Speaking on the development, Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises said, “At ZEE5, we are constantly reimagining how entertainment is accessed in the digital age. Our FAST channel expansion to LG devices, featuring curated, genre-specific channels and backed by LG’s widespread presence in Indian homes, ensures seamless and free access to premium content tailored to every viewer preference. This stands as a testament to our focus on elevating Connected TV experiences. For brands, it creates a powerful opportunity to engage high-intent audiences in a premium, ad-supported environment.”
Brian Jung– Director, Media Entertainment Solution, LG Electronics India, commented on the new additions, “At LG, we are committed to enhancing the in-home entertainment journey for our customers. The introduction of ZEE5’s premium channels reaffirm our vision of enriching LG Channels with culturally relevant, engaging and family-friendly content—all available free of cost to our users.”
