ZEE5 has elevated Shresth Gupta to the role of Vice President- Marketing (SVOD) for India and Global. Gupta, who joined ZEE5 in August 2020, will now lead the launch and promotion of original series and movies in Hindi, Bengali and Marathi, driving subscription growth across both domestic and international markets.
As per the platform, with over 15 years of experience in strategic planning and brand building, Gupta has held leadership roles at Sun TV Network, Zee Entertainment Enterprises, and Reliance Broadcast Network. He has successfully spearheaded impactful campaigns, including the launches of Zindagi and &Prive HD.
Additionally, he has played a pivotal role in introducing Sun Bangla to the eastern markets apart from the standout campaigns for ZEE5 launches like Taj: Divided by Blood, Sirf Ek Bandaa Kaafi Hai and Gyaarah Gyaarah.
According to the platform, he is widely recognised for his expertise in digital marketing, storytelling, and consumer insights, consistently delivering campaigns that deeply resonate with audiences. His elevation reflects ZEE5’s commitment to strengthening its marketing strategy and enhancing its SVOD offerings, reinforcing its position as India’s leading digital entertainment platform.
