ZEE5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, enabling Samsung Smart TV users to access genre-led entertainment without any subscription. The move is aimed at expanding ZEE5’s Connected TV footprint and making premium content more accessible across the country.
The newly launched channels, Zee Comedy Nation, Zee Dil Se, ZEE Horror Nights, ZEE Cine Classic and ZEE South Flix, offer curated, always-on programming across genres. Each channel is designed to deliver a lean-back viewing experience tailored for large screens. Content across these FAST channels is drawn from ZEE5’s extensive library and follows a scheduled programming format, aligning with evolving viewing habits.
Samsung Smart TV users can access these channels directly via the pre-installed Samsung TV Plus app without any subscription or login, marking another step in ZEE5’s strategy to scale distribution and reach wider audiences through connected TV ecosystems.
Speaking on the launch, Siju Prabhakaran, Chief Business Officer, ZEE5 said, “At ZEE5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment. By bringing our FAST channels to Samsung’s Smart TV ecosystem, we are expanding reach while delivering authentic, relatable stories in a lean-back format that audiences increasingly prefer.”
“Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription free,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.
