ZEE5, a home-grown video streaming platform and a multilingual storyteller, has partnered up with Cloud TV.
As per the platform, this integration has given the audience an exclusive and easy access to ZEE5’s library directly on Cloud TV, a smart TV OS available across 4 million devices in India further aiming to reach out to the audience within the age group of 18 to 45 tuning in the prime evening hours of 6 to 10 pm.
Further the platform clarified that Cloud TV users can access ZEE5’ premium content library with features like assistant support in multiple Indian languages and universal search capabilities allowing content discovery across various apps.
As per the platform, the interface allows direct access to the platform’s range of content spanning films, TV shows and originals ensuring a smooth and intuitive viewing experience for users.
Cloud TV, a smart TV operating system delivers innovative solutions for modern TV devices. Its ecosystem features a built-in app store, content recommendations, live TV channels, voice assistance, a mobile remote app, easy content search and more. With partnerships across 200 plus smart TV brands, Cloud TV is poised to transform the entertainment landscape, making it accessible across India, the platform stated.
Manish Kalra, Chief Business Officer (CBO), ZEE5 India, said, “ZEE5’s partnership with Cloud TV reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. This integration gives viewers the flexibility to enjoy their favourite content directly on television, leading to an on-demand, high-quality viewing experience at the click of a button, extending our reach making cutting edge content more accessible than before.”
Abhijeet Rajpurohit, COO and Co-Founder, Cloud TV, said, “We’re excited to welcome ZEE5 to the Cloud TV ecosystem. This allows for easy access to ZEE5’s fresh and exciting content library being directly available on Cloud TV devices and a seamless viewing experience for our mutual customers. With such partnerships, we aim to make entertainment seamless and diverse to our audience using smart TVs.”
