Zee Entertainment Enterprises (ZEEL) has launched its latest advertising solution, ‘Zee Spotlight’, under the ‘Z RISE’ initiative. The offering has brought together a mix of premium brand integrations across General Entertainment Channels (GECs), movie channels, and ZEE5.
As part of the new suite, Zee Spotlight has combined elements such as stings, branded windows, in-show funnel placements, QR-code astons, and tags on GECs, while offering branded carousels, L-bands, astons, stings, and tags on movie channels. These formats have been designed to create visibility across different stages of the consumer journey.
Hyundai Motor India has become the first partner to come on board with Zee Spotlight. The brand has aimed to use the network’s reach to deepen engagement with consumers nationwide.
Laxmi Shetty, Head-Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises, said, “With Zee Spotlight, we are reimagining how brands engage with audiences in a highly fragmented media ecosystem through an omnichannel approach. This offering provides advertisers with high-frequency, high-visibility brand presence across our most watched entertainment destinations. We are delighted to have Hyundai as our very first partner for this journey.”
Virat Khullar, AVP and Vertical Head – Marketing, Hyundai Motor India Limited, said, “At Hyundai, we are constantly seeking innovative avenues to connect with our customers. Zee Spotlight initiative is a cutting-edge platform that redefines brand storytelling through an omnichannel lens. The partnership will allow Hyundai to seamlessly integrate with Zee Entertainment’s diverse ecosystem across GECs and movie channels, offering a unique opportunity to engage with viewers in a more dynamic and immersive way.”
