WPP Media has announced that EssenceMediacom will continue managing the integrated media mandate for Bayer Consumer Health across South Asia, following a global review.
The renewed partnership has built on a strong foundation of collaboration and performance, with an emphasis on leveraging AI, automation, and data-driven insights to advance Bayer Consumer Health’s growth ambitions in the region. WPP Media has worked closely with Bayer to strengthen consumer engagement, optimize media efficiency, and integrate digital and e-commerce initiatives for greater business impact.
Sandeep Verma, Country Head, Bayer Consumer Health Division, India, said, “Our partnership with WPP Media has consistently evolved to align with the changing consumer and media landscape. As we expand our footprint across South Asia, our focus will be on future-ready media innovations that deepen consumer understanding and strengthen our brands’ role in everyday self-care.”
Navin Khemka, President – Client Solutions, WPP Media South Asia, said, “We cherish our longstanding partnership with Bayer Consumer Health. Across South Asia — including India, Pakistan, Sri Lanka, and Bangladesh we remain committed to harnessing AI, data, and technology to deliver future-ready campaigns that strengthen consumer connections and drive measurable business growth.”
