WPP today announces a series of strategic global leadership appointments. Devika Bulchandani has been appointed Chief Operating Officer of WPP, Laurent Ezekiel has been appointed Global CEO of Ogilvy Group and Executive Sponsor for WPP Open X, and Floriane Tripolino has been appointed CEO of WPP Open X, WPP’s agency team dedicated to The Coca-Cola Company.
As Chief Operating Officer, Devika Bulchandani will be responsible for commercialising services and solutions across WPP, working with WPP agencies, overseeing Country Managers, global growth teams, and Global Client Leaders.
Since Devika took the helm as Global CEO of Ogilvy, she has strengthened and modernised the agency’s core capabilities and diversified its client roster over four years. During her tenure, Ogilvy became the first agency network to be named both the Most Creative and Most Effective in the world for three consecutive years on WARC’s Creative 100 and Effective 100 rankings (2023–2025). Throughout this period, Ogilvy delivered creative solutions addressing complex business challenges.
Laurent Ezekiel will oversee the Ogilvy Group’s global business, including advertising, PR, social & influence, customer engagement, consulting, and health. The network includes DAVID, INGO, NCA, Thjnk, Village Marketing, and Grey, which joined Ogilvy in May 2025.
Laurent most recently served as CEO of WPP Open X for The Coca-Cola Company, managing the largest global marketing agency partnership in the industry. WPP Open X integrates creative, media, social, influencer, commerce, PR, data, and technology into a marketing ecosystem covering more than 200 brands in 195 countries. Under Laurent’s direction, WPP Open X developed and scaled solutions such as Studio X and leveraged collective agency resources to make Coca-Cola Brand of the Year at the 2024 Cannes Lions International Festival of Creativity.
In her role as CEO of WPP Open X, Floriane Tripolino will continue the work established in 2021, scaling solutions such as Studio X and using data and AI to enhance consumer engagement. This follows The Coca-Cola Company’s renewal of its global marketing partnership with WPP Open X in May 2025.
During her four years leading the Nestlé account, Floriane expanded WPP’s media footprint with the brand, introduced new capabilities including WPP Open, and positioned WPP as Nestlé’s largest marketing services partner.
Cindy Rose, CEO of WPP, said: “These appointments underscore WPP’s commitment to delivering unparalleled value and innovation. Devika’s deep obsession with helping our clients grow and win, will help us accelerate our growth across the entire WPP landscape. Laurent’s close, successful partnership with The Coca Cola Company and creation of WPP Open X gives him valuable insight and experience to help navigate the needs of our largest clients, many of which are housed in Ogilvy. These leaders embody the strategic vision and creative excellence that define WPP. Their collective expertise will play a crucial part in helping me drive WPP to our next phase of growth and ensuring our clients continue to win in a rapidly evolving market.”
Devika Bulchandani added: “I have been the luckiest person in the world, to have the best job in the world as Ogilvy’s CEO – and I’m immensely proud of what we’ve achieved together as a team. Having partnered closely with Laurent, I’ve seen firsthand his unparalleled ability to drive growth and champion creative excellence. I can’t think of a better leader to partner with Liz Taylor, our Chief Creative Officer, and our leadership team to guide Ogilvy to even greater heights. As we all begin this next chapter at WPP, I’m energised by the immense potential ahead. I truly believe that when we seamlessly bring together WPP’s world-class capabilities, we become an invincible force – one that unlocks unparalleled value for our clients. I look forward to collaborating with Cindy and leaders across WPP to amplify that impact and drive even greater success for our partners.”
Laurent Ezekiel added: “It is an immense honour to lead the Ogilvy Group, an iconic network I deeply admire – one that was founded by a true pioneer in David Ogilvy, and that Devika has steered to unprecedented success with an exceptional leadership team that is leading the industry forward. I am eager to build on this incredible legacy – championing modern marketing and innovation to ensure Ogilvy continues to be the most creative and effective communications partner for brands worldwide. The future of Ogilvy is bright, and I’m thrilled to be a part of writing the next chapter of marketing history with our teams and clients.”
Floriane Tripolino said: “Stepping into the role as CEO of WPP Open X is an energising opportunity. The Coca-Cola Company is the house of multiple iconic brands and a cornerstone partner for WPP. I’m deeply honoured to join this talented team, ready to build on our strong foundation. I’m excited to work with Laurent in this next phase of our marketing transformation, ensuring our partnership continues to lead the industry and deliver truly impactful, future-forward work.”
