Pee Safe, a personal hygiene brand, has unveiled its latest campaign, ‘Pee Like a Gentle Man’, a humorous and thought-provoking video aimed at raising awareness about essential toilet hygiene practices. Launched to coincide with World Toilet Day, the video combines relatable humour with a serious message to underscore the importance of cleanliness in shared bathroom spaces.
This year’s World Toilet Day theme, ‘Toilets: A Place for Peace’, resonates through the campaign, which has brought a fresh and empowering approach to sanitation awareness. The campaign film has captured a moment of drama in a cosy, middle-class Indian household, where Priya, a frustrated wife, stages a “life-changing” conversation with her husband, Arjun.
The intense setup quickly gives way to a humorous twist: Priya is not breaking up with Arjun, but with his messy toilet habits. Through dramatic music and clever dialogue, Priya outlines her grievances- from the toilet seat left up to tissue on the floor, misplaced rolls, and water puddles everywhere- pushing Arjun to the brink of panic before revealing her true demand for a cleaner, more considerate bathroom environment.
The campaign video has highlighted typical frustrations that many experience but seldom address. Using exaggerated tension and light-hearted humour, the brand has emphasised the necessity of hygiene products like toilet seat sanitizer sprays, disposable toilet seat covers, and stand-and-pee devices, which are designed to make public restroom experiences safer and more hygienic.
As per the brand, the launch of the campaign reflects Pee Safe’s ongoing commitment to fostering healthier, cleaner habits. The campaign’s message aligns with Pee Safe’s broader mission to promote accessible hygiene solutions for every stage of life.
Watch the campaign here:
Commenting on the campaign launch, Vikas Bagaria, Founder and CEO, Pee Safe, said, “With our World Toilet Day Campaign’ we wanted to approach the often-overlooked topic of toilet hygiene in a fun, relatable way that resonates with people across all age groups. Good hygiene shouldn’t be a chore- it’s a habit that can start at home with just a few mindful changes. We believe this video will not only entertain but also inspire people to pay closer attention to their habits, especially in shared and public spaces.”
