People all across the world are celebrating Women’s Day today. While most brands are wishing women with their advertisements, Truecaller has come up with unscripted interviews and true experiences from women who faced call and message harassment. Truecaller believes that this is something we all need to discuss and with #ItsNotOk campaign, Truecaller is encouraging women to do the same.
Truecaller’s report on women harassment in India
Truecaller recently released the second edition of its Truecaller Insights report, “Understanding Impact of Harassment, Spam Calls & SMS for women”. To read the complete report, you can visit their site by clicking here and have a look at the report here.
The report reveals that 1 in 3 women in India continued to receive sexual and inappropriate calls or SMS. The report has revealed many alarming numbers for our society. According to the report, out of the total women who received harassment calls and SMS,
- 52% received unknown calls and SMS with inappropriate content at least once a week.
- 74% of calls received were from unknown people
- 23% calls were made by stalkers
- 11% calls were made from a person known to the user.
About the campaign
The campaign includes a series of videos that features nine women across different ages, backgrounds and professions, who bravely narrated their bitter experiences about the types of messages and calls they have received from harassers and stalkers. Shooting real women without any script has made the videos relatable to all the women out there facing the situation.
The idea behind this campaign
With #ItsNotOk, Truecaller sheds light on everyday struggles of women face due to inappropriate behavior by males over calls and SMS. Truecaller has launched this campaign to raise awareness against women harassment that occurs through mobile phones. Truecaller aims at challenging the current scenario of normalizing harassment. The campaign wants to empower women to encourage them for sharing their bad experiences using #ItsNotOk hashtag.
Women’s Day Campaign by Truecaller
This Women’s day campaign by Truecaller urges women to speak up, take a stand and share their stories about lewd messages & inappropriate phone calls because #ItsNotOK…
Posted by Marketing Mind on Friday, 8 March 2019
Commenting on the report and campaign, Truecaller’s Global Brand Manager, Lindsey LaMont, said,
“Sexual harassment through messages and calls is a worldwide issue that has not been addressed. In fact, it seems to have become normalized that many women are able to share their experience about receiving disturbing unwanted messages with sexual content or advances from strangers. Our campaign is to bring awareness around the issue, to encourage discussion, and to make a societal impact that this behavior is not OK.”
Truecaller provides a range of unique services such as a dialer that offers caller ID, spam detection, messaging. Its mission is to build trust everywhere by making communication safe and efficient. The #ItsNotOk campaign resonates completely with the brand making it one of the best Women’s Day campaign we have seen in recent years.
In Association with ‘Truecaller’
