Social media platforms, especially Instagram has changed the way brands used to market their products. Influencer marketing has become highly popular over the past few years because customers trust influencers more than over celebrities when choosing which products to buy, or which brands to use. This has opened the gates of opportunity for the tourism industry and hotel chains, travel guide companies are ready to pay big to travel bloggers, photographers, and even celebrities on Instagram to advertise their services This has certainly created new sources of income for travelers and photographers giving benefit to the Travel & Tourism industry also. For influencers, it is very important to take the best shots and this is the reason why they prefer DSLR camera over smartphones. Because to look professional, the quality of pictures taken from a DSLR can outperform any iPhone or Android in any environment. <h2>Canon's #EOSTrip campaign</h2> <img src="https://www.marketingmind.in/wp-content/uploads/2019/04/Canon-700x429.jpg" alt="" width="700" height="429" class="aligncenter size-large wp-image-25299" /> Knowing this fact, Canon, one of the world's most popular DSLR selling brands has launched #EOSTrip campaign to showcase why capturing any travel moment with the perfect shot can only be done using the EOS 1500D- the flagship entry-level digital SLR camera by Canon. <h2>Featuring Influencers for the first time in a brand film</h2> Normally brands associate with influencers and make them share posts related to their campaigns using some hashtags. But Canon took the promotion one step ahead by featuring 3 popular Instagram influencers as the main cast in their brand film. Note that, this is the first time that a brand has done something like on such a large stage. https://www.youtube.com/watch?v=Mspw7TTvMwE Also, this has helped them spread the message using the right people as travel photographers are the ones that people look up to when they think about a perfect travel moment shot. The influencers have captured their travel experiences using Canon's EOS 1500D and posted them on their Instagram handles with #EOSTrip. <img src="https://www.marketingmind.in/wp-content/uploads/2019/04/canons.jpg" alt="" width="640" height="480" class="aligncenter size-full wp-image-25300" /> <strong>Posts from Instagrammers to be posted here</strong> As the target audience for EOS 1500D camera is mainly the youth, picking Instagram influencers has helped the brand receive maximum results. <h2>The numbers that matter</h2> The campaign has done wonders for the brand in terms of numbers also. With a total reach of (reach to be written here) it has generated a high rate of engagement also. In short, Canon has promoted photography and their camera in an engaging and innovative way by choosing travel influencers over Bollywood celebs as ambassadors for the first time. Customer behavior is changing very quickly and Digital influence is moving beyond Instagram and Canon has certainly set up a standard for other brands in terms of using social media influencers for their promotion. What are your views on this campaign? Do let us know in the comments section.