Giffy, the dishwash gel brand from Wipro Consumer Care and Lighting, has released its latest TVC featuring South Indian actors Sathyaraj and Ramya Krishnan. The film uses a cinematic narrative to demonstrate Giffy’s cleaning performance against stubborn grease, a common challenge in Indian kitchens.
The story shows Sathyaraj transforming from a calm chef to a fierce kitchen warrior, while Ramya Krishnan brings her signature screen presence. The campaign positions Giffy as a strong, dependable cleaning ally. The film also brings focus to Giffy’s enhanced formula with turbo boosters, which is designed to remove tough grease more effectively than other popular dishwashing liquids.
Giffy is available in three variants — Lemon, Green Lime and Enzymes. It comes in a 750ml bottle priced at Rs 205, and a 2L refill pack priced at Rs 420. The product is available at retail stores and on Amazon, Flipkart, BigBasket and JioMart. Discounts of up to 50% are currently live.
“Giffy was created to deliver powerful cleaning for Indian households, especially where cooking with heavy spices is common. With this campaign, we wanted to communicate our core promise in a way that feels relatable yet engaging. Sathyaraj and Ramya Krishnan, with their strong screen presence and cultural connect, help us tell this story effectively. It is a creative way to show how Giffy makes tough cleaning simpler and faster,” said S Prasanna Rai, Senior Vice President, Marketing, Wipro Consumer Care & Lighting.
