Parle Agro has announced Bollywood actor Varun Dhawan as the new brand ambassador for its brand Frooti. Varun will be the main face of Frooti’s upcoming 360-degree campaign with his Alia Bhatt. To give you an idea of why the company opted for Varun among other Bollywood actors, we are sharing some probable reasons:
Varun’s chemistry with Alia Bhatt
Varun and Alia Bhatt started their Bollywood together along with Sidharth Malhotra and interestingly all the three have achieved success in their respective careers. Varun and Alia have been a successful pair since then as they are seen together on screen in Badrinath Ki Dulhannia and its sequel.
Frooti is a brand that has a image of being naughty and funky. Varun is energetic, funny and gets completely involved in whatever he does. This resonates with the brand completely.
Box office success
Varun’s Box office success and his fanbase can do wonders to any brand, especially when it is a youth-oriented brand like Frooti.
What they say
Commenting on the association, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our aggressive ambition to be the no.1 in mango drinks segment. Presence of Varun alongside Alia will help us connect better with the consumers to take the brand to newer heights.”
Expressing his excitement on the association with Frooti, actor Varun Dhawan stated, “I am thrilled to be associated with Frooti as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrootiLife to all my fans and invite them to be a part of this fun-filled journey”
Further commenting on her continued association with Frooti, actor Alia Bhatt added, “Frooti is the drink that I truly relish and enjoy. I look forward to immersing myself once again into the magical world of #TheFrootiLife with one of my closest allies Varun”.