Tag: Storytelling

In an entertainment ecosystem that’s rapidly fragmenting across screens, subscriptions, and formats, JioStar is taking a ...

Infectious Advertising has appointed Siddharth Kumar as Creative Director. Prior to this, he took a detour ...

When it comes to entertainment- be it shows, web series or even films as a matter ...

With the modern consumer having more options at their fingertips than ever, brands are faced with ...

Pocket FM, the audio series platform from Pocket Entertainment, has launched its official India tagline: ‘India, ...

Here is the ‘one’ cardinal adorning the walls of Ad Gurus and Media Moguls across the ...

Highlighting the growing impact of storytelling in influencer marketing, Avi Chanodia, Co-founder of CREATE, pointed out ...

In the ever-evolving world of influencer marketing, 2024 served as a pivotal year, marking the transition ...

For advertising professionals, creativity isn’t a skill — it’s a lens through which the world is ...

In a conversation with Marketing Mind, industry players revealed major festive season trends in influencer marketing ...