Vivek Jaiswal has been appointed as Country Manager – Asia Pacific at Comscore, where he will lead the company’s strategic initiatives across the region, focusing on cross-platform audience measurement and strengthening partnerships with brands, agencies, and publishers.
Jaiswal joined Comscore in 2022 as Sales Director and has since played a key role in driving growth across major accounts in the region. In his previous tenure, he spearheaded market expansion strategies and helped enhance Comscore’s presence within the digital measurement and analytics ecosystem.
Before joining Comscore, Jaiswal spent over seven years with Dun & Bradstreet, where he held multiple leadership roles including Regional Manager – Sales & Marketing Solution, Unit Manager – Sales & Marketing Solutions, and Strategic Account Manager. During this period, he specialized in consultative selling, client relationship management, and data-driven business solutions for enterprise clients.
Earlier, he worked with Standard Chartered Bank as Manager – Employee Banking from 2014 to 2015, managing corporate partnerships and employee engagement programs. Prior to that, he served as Deputy Manager – Corporate Salary at Kotak Mahindra Bank between 2013 and 2014, where he handled business development and client acquisition in the banking sector.
