Vithoba Healthcare, a trusted name in oral care, has launched its new campaign, ‘Har Smile Ek Jeet Hai’ (#HarSmileEkJeetHai) on the occasion of World Smile Day. The campaign celebrates the universal power of a smile, positioning it as a moment of victory more than just joy and that as simple as an act it is, it deserves recognition and reward.
With this campaign, Vithoba wants to go beyond just promoting oral care and focus on the emotional benefits like confidence, happiness, and positivity that come from healthy smiles.
The campaign film shows real street interactions where people were caught off guard and celebrated for their smiles. Vithoba gave out trophies and certificates, turning everyday moments into celebrations. It’s a way to highlight the special smiles of regular people and to remind everyone that every smile counts as a win.
The campaign was created and executed by OktoBuzz, a brand consulting agency. It’s being shared across digital and social media platforms, using a mix of humor and freshness to help the brand connect with today’s young and modern audience while staying true to its roots.
With Har Smile Ek Jeet Hai, the brand reinforces its core values by showing that smiles come from good health, spread happiness, and deserve to be acknowledged.
The campaign also marks a new step in Vithoba’s emotional branding. While the brand continues to offer functional benefits like strong teeth, fresh breath, and healthy gums, it also wants to show that it understands the deeper value of a smile and how important it is to protect it.
View this post on Instagram
Speaking on the campaign, Sudarshan Shende, Managing Director, Vithoba Healthcare, said, “Vithoba has always stood for oral health and wellness, but more importantly, we stand for the confidence and happiness that comes from a healthy smile. This campaign is a reflection of our purpose to make every smile matter. By celebrating people and rewarding their smiles, we want to remind everyone that a simple smile can spread joy and positivity. World Smile Day gave us the perfect platform to live our values and connect with people in a refreshing and authentic way.”
Hemal Majithia, Founder and Chief Oktomind at Oktobuzz, shared, “At OktoBuzz, we believe that the most powerful campaigns are born at the intersection of creativity and human emotion. With this World Smile Day activation, our goal was to transform something as simple as a smile into a moment of celebration. By surprising people in their everyday lives and rewarding them for their joy, we created not just visibility for Vithoba, but an unforgettable experience that aligns the brand with happiness and positivity. Supporting Vithoba in this journey has been an exciting challenge in pushing creative boundaries and building meaningful connections with their audience.”
