One of the leading global footwear brands retailed by Bata India exclusively- Hush Puppies, has welcomed Vir Das as its brand ambassador for India, as he readies himself for the historic moment of being the first Indian to host the globally acclaimed 52nd International Emmy Awards.
Known for his razor-sharp wit, impeccable style and humane values, the hilarious, ever-stylish, and paw-sitively charming Das, as per the brand, is the perfect match for representing Hush Puppies’ playful spirit owing to his on-brand consumer connect.
The partnership, as per Hush Puppies, also highlights how the brand offers the ultimate ‘feel good’ comfort and style, making it the preferred choice for a modern Indian.
The same kicks off with a film that takes one straight to the ‘bright side’ and that too in a hilarious way that perfectly captures both the brand and Das’ vibe as he prepares for a high-stakes ‘Get Ready With Me’ moment for The Emmys- dressed in a sharp suit and ready to dazzle.
In a true comedic fashion of sorts, the film depicts Das frantically searching his room for the one thing that will complete his look—his ‘puppies’ and after a series of ‘Where are my puppies’ moments, he finally finds them- a shining pair of Hush Puppies!
And just when he slips into them, he finally proclaims, “Hi this is Vir Das, finally ready for the Emmys, with my Hush Puppies. It’s amazing how the right pair of shoes can effortlessly pull it all together!”
Link to brand film:
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Commenting on the development, Deepika Deepti, Head of Marketing, Bata India, said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo & humane values perfectly resonate with Hush Puppies’ promise of style & elevated comfort.”
Sharing his excitement on becoming the brand ambassador of Hush Puppies in India, Vir Das said, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”
