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Viacom18 Ropes In SBI & JSW Group As Co-Present Sponsors; ThumsUp & Herbalife As Associates For Paris Olympic 2024

For the first time, Olympics coverage in India will be presented across 20 concurrent feeds on Viacom18-backed JioCinema for free, allowing fans to catch their preferred action and Indian performances at the Olympic Games. .

| Published on July 29, 2024

Viacom18 Ropes In SBI & JSW Group As Co-Present Sponsors; ThumsUp & Herbalife As Associates For Paris Olympic 2024

Days after unveiling the a comprehensive coverage ever of the Olympic Games, Viacom18, the official broadcast and digital partner for Paris 2024, has now announced the coverage of the Opening Ceremony of the Olympics.

The immersive coverage commences with a dedicated camera feed on the Team India boat throughout the Opening Ceremony on the Seine, giving viewers an up and close view of the contingent. Viacom18 will also have a presence on the boat which will enable securing real-time reactions, quotes, and footage of the Indian athletes as the colourful river parade floats through the heart of the French capital.

The Opening Ceremony was presented in English, Hindi, Tamil, and Telugu, unlocking wider access to the pinnacle of sports for Indians across the country. In addition to the extra-ordinary studio experts line-up of former champions across multiple sporting disciplines on Opening Day, India’s first athletics World Championship medal winner and two-time Olympian Anju Bobby George took her place in Viacom18’s studios for Paris 2024.

For the first time, Olympics coverage in India will be presented across 20 concurrent feeds on JioCinema for free, allowing fans to catch their preferred action and Indian performances at the Olympic Games anytime, anywhere on their preferred device. The presentation will have 17 sports-wise feeds and three curated feeds, all available in 4K.

The curated feeds will include an India feed in English, Hindi, Tamil, and Telugu, which allows viewers to catch all the action from the Indian contingent as it unfolds on-ground. The Women Power feed for the first time ever will exclusively capture the journey to glory of women Olympians for the entire edition, while a Best Global Action feed in English and Hindi, will allow viewers to track the finest athletes in the world in action at Paris 2024.

On linear platforms, Sports18 – 1, Sports18 – 1 HD, Sports18 – 2 will run India focused feed, Global Action will be available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD will present the Games in English with Tamil and Telugu available on language button. Sports18 – 2 will offer the Paris 2024 in Hindi.

SBI and JSW Group will Co-Present Paris 2024 to viewers. ThumsUp and Herbalife have cViaome on board as Associate Sponsors. AMFI, MRF, Bacardi Martini India and Punjab National Bank are Special Partners in Viacom18’s presentation of the Olympic Games, while Highlights will be presented by Aditya Birla Capital.

India’s bid for glory at Paris 2024 kicked-off on July 27 at 2:00 PM with Sandeep SinghElavenil Valarivan, and Arjun BabutaRamita Jindal featuring in the 10m Air Rifle Mixed Team event. Neeraj Chopra will tip-off his Javelin Throw title defence on August 6, 2024, alongside country mate Kishor Jena.

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