Ventes Avenues has expanded its strategic focus toward first-party data collaboration, connected TV (CTV) ecosystems, premium media supply and proprietary marketing technology as part of its evolving business strategy.
The development has come amid structural shifts in the digital advertising landscape, where brands have increasingly prioritised privacy-compliant data strategies, transparent media buying and measurable cross-channel outcomes.
As part of a leadership transition, Niloufer Dundh has stepped down from her operational and board responsibilities at the company following a mutually agreed transition. The company has acknowledged her role during its formative years.
Ventes Avenues has continued under the leadership of Balamurugan Mani and Fauzan Abdul Rahim, who have been steering the organisation toward a product-led operating model with deeper technology integration.
The company has also outlined several capability areas it has been expanding across its platform and services.
In first-party data collaboration, Ventes Avenues has enabled brands to activate owned data in privacy-compliant environments aimed at improving targeting and measurement without dependence on third-party cookies.
Through OEM-led connected TV integrations, the company has provided programmatic access to CTV inventory via partnerships with original equipment manufacturers, combining large-screen reach with digital-style targeting and reporting.
The company has also developed a proprietary demand-side platform (DSP) designed to support both brand and performance campaigns through cross-channel execution, direct supply integrations and real-time optimisation.
In the influencer marketing space, the company has introduced an influencer technology platform called Social Tweebs, which has been focused on creator discovery, campaign management and performance measurement.
Ventes Avenues has worked with brands across sectors including e-commerce, fintech, gaming, consumer technology and digital services. The company has stated that it will continue investing in technology development, analytics infrastructure and partnerships across India, Southeast Asia and selected international markets.
“The advertising ecosystem is moving toward greater accountability, transparency and data ownership. Our focus is on equipping brands with structured first-party data frameworks, access to premium supply and technology-enabled execution that supports measurable growth.”, Balamurugan Mani
“Influencer and creator-led marketing is no longer a standalone channel; it has to integrate seamlessly with broader media and performance frameworks. We are building technology that enables brands to manage creators, media and measurement within a single, structured environment.”, Fauzan Rahim
