In a bid to enhance its brand presence and solidify its market position across the country, Veedol has appointed Sourav Ganguly as its latest brand ambassador.
Being one of India’s leading lubricant companies, Veedol has a rich and near-century old legacy with markets for its comprehensive range of lubricants for both- Automotive Aftermarket (Retail) and Institutional (B2B) segments in over 70 countries.
In India, standalone, Veedol’s consolidated revenue from operations stood at Rs 1931 crore as of 31st March 2024.
Expressing his enthusiasm on the brand ambassador appointment, Arijit Basu, Managing Director, Tide Water Oil (India), said, “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”
To this, Sourav Ganguly, said, “My association with Veedol represents a commitment to excellence, innovation and reliability. Just as Veedol stands for high-quality and performance in the automotive industry, I am dedicated to embodying these values in every aspect of my work. Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer.”
