Nilay Shah has joined Ionic Wealth as Marketing & Growth Lead, effective September 2025.
He shared the news via a LinkedIn post.
Prior to this, he was Director, Marketing at Upstox from April 2022 to August 2025. At Upstox, he led integrated marketing strategy across SEO, ASO, and YSO to drive sustained organic growth. He spearheaded brand and product marketing initiatives, long-term content, video, social, and community programs, and full-funnel go-to-market execution across high-impact properties such as the IPL and World Cup. Nilay also led multiple 0→1 and 10→100 initiatives, with UpLearn and UpNews being key successes, managing a 25+ member marketing team. He was General Manager, Brand & Marketing at Upstox from October 2020 to April 2022.
Before Upstox, he worked at ByteDance as Senior Marketing Manager from December 2019 to November 2020, and Marketing Manager from January 2019 to November 2020, where he contributed to go-to-market strategies in the Indian market.
Earlier, he was Senior Business Executive at WPP from August 2015 to January 2018, part of Maxus Global, GroupM, working on accounts including Tata Sky, RedBull, and Viacom India.
Nilay started his career at Accenture, serving as Associate from April 2013 to August 2014, and Analyst from August 2014 to August 2015, focusing on media audit, marketing procurement, and global account management.
