FCB Kinnect, the digital-first creative agency under FCB Group India, has appointed former Wunderman Thompson Vice President and CSD- Account Management, Upasana Naithani as its new Senior Vice President (West).
As part of her new role, she will draw on her experience to scale the agency’s Mumbai client base, explore new markets, and drive strategic initiatives as well as lead her teams in fostering collaboration with the new creative leadership, enhancing FCB Kinnect’s position as a creatively-led integrated agency.
This appointment highlights the agency’s commitment to broaden the expansion strategy for the West market, home to its largest clients and significant business interests.
Previously, Upasana was associated with brands like Spotify, Flipkart, Hershey’s, Kotak Mahindra, ICICI Bank, Colgate Palmolive, Ultratech Cement, Truecaller, iQOO, Paytm, NPCI, JSW Brand, Unilever, Elle, Ponds, and Sunsilk among others.
That being said, some of her celebrated work includes UltraTech’s ‘Baat Ghar Ki’ campaign, Sunsilk’s ‘Thick and Long’ campaign, Unilever Corporate’s ‘Project Sunlight’, Elle18’s ‘Make Your Own Shade’ and more.
With over 15 years of experience, she has also worked with agencies like Dentsu Webchutney, Reliance Retail, Infectious Advertising, VML, BC Webwise, Flying Cursor Interactive, etc.
Commenting on the development, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, “Upasana’s extensive experience with leading brands across various categories will be instrumental in helping us expand our presence in our largest market, by gaining a deeper understanding of client needs. I am confident that she will be crucial in strengthening relationships with both new and existing clients, providing them with creative solutions to their business challenges.”
To this, Naithani, Senior Vice President (West), FCB Kinnect, added, “Rohan and Chandni’s vision and leadership has established a solid foundation for success. In a landscape where many large agencies grapple with balancing traditional and modern practices, Kinnect’s approach is remarkably refreshing. Their commitment to continuous learning and positive embrace of change is what truly excites me about joining the Kinnect family.”
