The Uttar Pradesh Kabaddi League (UPKL) has onboarded Screenox as its Cinema Partner ahead of its second season. As part of the association, UPKL has gained access to over 900 branding sites across PVR INOX cinemas in India through Screenox, expanding its visibility among cinema-going audiences.
The partnership has enabled UPKL to extend its Season 2 promotions across metro markets such as Mumbai, Kolkata, Hyderabad, New Delhi, Ahmedabad and Bengaluru, along with Tier 1 and Tier 2 cities. Screenox has, in turn, leveraged UPKL’s reach to strengthen its presence in Uttar Pradesh and other markets.
UPKL Season 2 has been scheduled to begin on December 24, 2025, at the Noida Indoor Stadium. The matches have been slated to be broadcast live on Zee Bollywood, &Pictures HD and Anmol Cinema 2, with live streaming available on ZEE5. The league has been owned and operated by SJ Uplift Kabaddi, with its debut season having received support from more than 12 national brands.
Gautam Gulati, Founder, Screenox, said, “We’re proud to associate with UPKL Season 2 as the Cinema Partner. Kabaddi has become one of the most passionately followed sports in our country, and UPKL’s dedication to nurturing talent at the grassroots aligns perfectly with our mission. We look forward to amplifying the league’s presence across our network and more specifically PVR INOX digital screens nationwide.”
Aishwarya Gautam, CEO, SJ Uplift Kabaddi, added, “We are delighted to welcome Screenox as the Cinema Partner for UPKL Season 2. Their support strengthens our mission to elevate kabaddi as a mainstream sport and bring its excitement to a wider, more diverse audience. Together, we look forward to creating a larger, richer fan experience across the country.”
