Unilever India has roped in Noopur Bapna as Media and Digital Marketing Lead for its Ice Creams division. In her new role, Bapna will be responsible for shaping and executing the media and digital strategy for Unilever’s ice cream portfolio in the country.
Bapna shared the news of her appointment on LinkedIn. Before joining Unilever, she worked at Marico for over three years, where she was the Group Media Manager. Earlier, she was a Partner and Senior Director at GroupM for more than two years, handling digital strategy, social media, and leadership.
Noopur Bapna has also worked at The Social Street, The Times of India, DDB Mudra Group, Madison Communications, and Score Information Technologies. In these roles, she gained experience in media planning, strategy, and digital marketing.
