UNIBIC Foods, one of India’s leading cookie, biscuit, and snacks companies, has announced the appointment of Ajay Bathija as its Chief Executive Officer. In his new role, Bathija has been entrusted with leading UNIBIC’s strategic growth initiatives, expanding its business across domestic and international markets, and strengthening the company’s position in India’s competitive packaged foods sector.
He has shared the update on his LinkedIn profile.
Prior to joining UNIBIC, Bathija has held several leadership roles during his nearly two-decade-long career at Coca-Cola. Most recently, he has served as Vice President, Operations – South West Asia at Coca-Cola India from May 2023 to October 2025, where he has overseen business performance across multiple markets. Before that, he worked as Senior Director – Front Line Marketing at Coca-Cola India from January 2021 to April 2023, leading strategic marketing initiatives for the region.
Bathija has also been the Managing Director of Coca-Cola Bangladesh Limited between October 2018 and December 2020, where he has spearheaded market operations and business growth. He began his journey with Coca-Cola in May 2006, serving as Director – Marketing (Colas) for over 12 years until October 2018.
Bathija’s extensive experience across marketing, operations, and leadership roles is expected to bring strong strategic direction to UNIBIC’s next phase of growth.
