ULLU has launched UlluCoin, a utility token intended to drive blockchain-led engagement across its digital ecosystem. The company says the token marks its official entry into the Web3 space and is part of a broader move to integrate decentralized technology with digital entertainment.
With over 42 million active users since its launch in 2018, ULLU has built a strong presence in bold, original content. UlluCoin has been issued by a newly formed entity and comes with a capped supply of 100 billion tokens. The company plans to use it to unlock premium content, enable redemptions within the ULLU app, and offer fan rewards across its platform.
Dubai-based Cypher Capital has invested in the project as part of a strategic early-stage round. The firm focuses on blockchain and emerging tech and is known for its early bets on global Web3 ventures. ULLU says the backing reinforces UlluCoin’s roadmap and planned expansion in the digital asset space.
UlluCoin will be available exclusively through the ULLU app and the official website (ullucoin.io). The roadmap includes token-gated marketplaces, creator rewards, live events, and quests. The company said it is currently finalising listings and will announce public sale dates and exchange partnerships in the coming weeks.
“At Cypher Capital, we look for projects that combine massive user scale with real-world utility and UlluCoin fits that vision perfectly. We’re excited to back and help UlluCoin scale globally,” said Harsh Agarwal, Investment Director, Cypher Capital.
“This is a big moment for India and for ULLU. We’ve always strived to stay ahead of the curve, empowering users, unlocking new value for creators, and building a smarter entertainment economy,” said Avinash Duggar, CEO, ULLU.
“UlluCoin is more than just a token; it’s a full-stack utility ecosystem built on one of the most active OTT platforms in the region. With over 109 million downloads and 42 million active subscribers, ULLU offers native distribution, unmatched engagement, and a powerful use case for real-world blockchain adoption.”
Ganesh Lore of Chainsense Ltd. added: “Web3 is our gateway to scaling businesses globally, and ULLU is the perfect example. Chainsense Ltd has joined as UlluCoin’s official Web3 partner, leading blockchain infrastructure, tokenomics, and global expansion.”
