Two Brothers Organic Farms (TBOF), a farmer-owned food company, released a brand film in August on its official YouTube channel to mark Independence Day. The film discusses the idea of freedom in relation to food choices, focusing on transparency, quality, and environmental impact.
The film is based on the real-life story of co-founders Satyajit and Ajinkya Hange, who left corporate jobs to return to their village in Maharashtra and rebuild a system on a farming model centered on farmers and soil health.
Two Brothers Organic Farms released the film during Independence Day week to encourage reflection on food, sustainability, and agriculture. The campaign addresses issues related to artificial ingredients and processed foods, and raises questions about food choices, agricultural practices, and their broader impact on health, farmer livelihoods, and the environment.
The film captures footage of TBOF’s operations in Bhodani, such as its large-scale kitchens, traceability systems, and planned warehouse expansions. It highlights the company’s use of third-party testing and adherence to global certification standards across its supply chain. The film also features ongoing farmer training initiatives in different regions of India and focuses on the roles of farmers, workers, and local communities involved in the food production process.
The film presents TBOF’s focus on developing a food system that supports soil health, farmers, and consumers, and frames progress in terms of traditional, agriculture-based practices.
“We industrialised, globalised, standardised. But we broke our food system, our soil, our health, says Ajinkya Hange, Co-founder and Farmer of Two Brothers Organic Farms.”
“We are not just a brand; we are a movement to Fix the broken food system says Satyajit Hange, Co-founder & Farmer of Two Brothers Organic Farms, the brand is redefining what it means to build a brand rooted in purpose, powered by people. Through this campaign, we want to highlight that food sovereignty is a form of freedom too, the freedom to grow, eat, and live with dignity. We are redefining what it means to build a brand rooted in purpose and powered by people.”
