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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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Twitter India To Start A Campaign #TweeSurfing To Solve Online Safety Issues

MMDesk by MMDesk
July 1, 2017
in Digital Media, Podcast and Video
A A

Can you imagine a day without using Social Media? Social media is no more just a small platform for people to enjoy but now a serious stage for voicing your thoughts, demands and also digital marketing. With this community increasing day by day, the number of social crimes too increases. This is the reason why recently many social platforms launched online safety rules.

Facebook recently came up with DP Safety Guard

Now, it’s time for Twitter to come forward. Twitter has come up with an online public education initiative naming it #TweeSurfing. They have joined hands with Centre For Social Research to create awareness in a better way.

The Event

The Event

It basically deals with problems that people face online like Cyber Crime, Online Harassment and many more. It will give it’s users a knowledge of how to indulge in a healthy conversation and how to protect themselves from any kind of online crime.

On The Day

Twitter conducted a lot of online campaigns along with Centre Of Social Research in various parts of India like Leh, Coimbatore, Noida and many more.

Twitter introduced the #TweeSurfing website (http://tweesurfing.in/) at the event!

Comedians Kaneez, Sorabh Pant and Rohan Joshi were also announced as #TweeSurfing Ambassadors

They shared their personal experiences and also spoke about the new methods and policies that Twitter is adopting. Many well known celebrities too came up for launching the campaign.

Rohan Joshi On The Talk

Kaneez And Sourabh Pant Speak Up

Future Works

Further Twitter would look forward to carry on the campaign in different universities. Not only metro cities like Delhi, Mumbai or Bangalore but the campaign will be done in places like Chennai, Kanyakumari, Lucknow and North-East too. Twitter also came up with the idea of a 14-day internship program ‘TweeShip’ which will help to create awareness.

In the program of Twitter under #TweeSurfing handle people would be taught how to surf Twitter in the best way and also Twitter will share modules through direct messages in Hindi and English Languages speaking of pros and cons for a healthy social environment.

Work Mode On

Tools

Twitter came up with a tool to delete all accounts that doesn’t seem safe and deleting all tweets that are abusive in a way. Tweets can be personalized and also accounts can be filtered. You can observe only those accounts you wish too and Twitter will filter out those accounts without any picture or verification.

Many people face the problem on the fact that tweets are restricted to 140 characters only, Twitter too would look into solving this matter.

Who Said What?

Mahima Kaul, Head of Public Policy, Twitter India, said,

“Ensuring people in India understand how they can express themselves and engage positively on Twitter is a priority for us. We work with a range of partners to educate users on safety, and Center of Social Research has been a key part of this, so we’re proud to collaborate with them to launch #TweeSurfing.”

Dr Ranjana Kumari, Director, Centre for Social Research and President, WomenPowerConnect – Centre for Social Research,said,

“Through our active engagement with Twitter for the past one year, we have managed to reach out extensively to the youth as well as digital influencers. Our experiences have been collated in this website resource which addresses online safety and effective communications on Twitter. I am happy to see that Twitter India is engaging in important issues and we’re glad to be on their safety advisory board.”

Promotional Videos

Several Celebrities posted videos speaking on this initiative and sharing their stories of woes.

Let’s have a look!

Aditi Mittal

Do only lukhas create multiple accounts to harass people? @awryaditi weighs in (& she’s not trying to give you ideas!) #Tweesurfing pic.twitter.com/dwr32BpsED

— TweeSurfing (@TweeSurfing) June 30, 2017

Ridhi Dogra Says It Well

Passion is good, but when can fans end up scaring their idols? The talented @iRidhiDogra gives us some amazing insight #Tweesurfing pic.twitter.com/qFvpqsPF43

— TweeSurfing (@TweeSurfing) June 29, 2017

Sapna Bhavnani On Her Woes

Ever felt like 140 characters aren't enough? @sapnabhavnani has found her way :), 'messy' tweets. #Tweesurfing pic.twitter.com/GRwq3idiuq

— TweeSurfing (@TweeSurfing) June 29, 2017

Gaurav Kapur On Getting Personal

Do you impersonate @SrBachchan or do you parody him? Let @gauravkapur help you figure this one out! #Tweesurfing pic.twitter.com/v2aVMH83EQ

— TweeSurfing (@TweeSurfing) June 29, 2017

Amrita Puri On Stupid Comments

How does a tweet about stopping firecrackers on Diwali end up with someone suggesting @_Amrita_Puri flush her dog? #Tweesurfing pic.twitter.com/paikXonCwC

— TweeSurfing (@TweeSurfing) June 29, 2017

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