TV ad volumes dropped marginally by 2% in January-September 2024 over January-September 2023, according to TAM AdEx-Advertising Report on Television for January-September 2024.
On the other hand, ad volumes on television advertising witnessed growth of 5% in April-June 2023 and 1% growth in July-September 2023 compared to January-March 2023. Also, July-September 2023 observed de-growth of 4% in TV ad volumes compared to July-September 2022.
According to the report, food and beverage was the leading sector with 23% share of ad volumes during January-September 2024. HUL was the leading advertiser during both period i.e. January-September 2023-2024.
All the top 10 sectors retained their respective ranking in Jan-September 2024 as compared to January-September 2023. The top 10 sectors together added 89% share of ad volumes in January-September 2024.
As per the report, five out of top 10 brands were from Reckitt Benckiser (India). The Top 10 brands added 10% to the total TV Ad Volumes in January-September 2024.
Toilet Soaps Category retained its 1st position with 7% share of ad volumes in January-September 2024 over January-September 2023. Rubs And Balms saw the highest increase in ad volumes resulting in 56% growth during January-September 2024 compared to January-September 2023.
Top four advertisers retained their positions during January-September 2024 compared to January-September 2023. During January-September 2024, the top 10 advertisers contributed 45% share of ad volumes on TV Advertising. Colgate Palmolive India entered the top 10 list during January-September 2024 compared to January-September 2023, the report stated.
Washing Powder/Liquids, Milk Beverages and Rubs and Balms observed a positive rank shift in January-September 2024 compared to January-September 2023. In January-September 2024, the top 10 brands together accounted for 10% share of ad volumes on Television Advertising.
GEC and News were the most preferred channel genres on television during January-September 2023 with combined advertising share of 56%.
The Top 5 channel genres contributed more than 90% share of ad volumes in January-September 2023-2024. Ad Volume contributions of the top five genres together grew consistently across each Jan-Sep period for the last two years.
