Building on a decade of expertise in crafting bold and idea-first campaigns, creative duo- Tuhin Arya and Neel Nigam have now launched their content-driven creative agency- Tune.
Born from the celebrated legacy of two studios- Bandstand Videos and Tikdum Studios which now come together as one in-house production arms, Tune aims to bring back the golden era of advertising where ideas led and impact followed.
For the past decade, Bandstand Videos has delivered over 200 award-winning film campaigns, while Tikdum Studios has redefined product films with sleek CGI and captivating visuals and the two have worked on several major brands, including Urban Company, DSP Mutual Fund, Bombay Shaving Company, Mamaearth, SUGAR Cosmetics, etc
Commenting on the launch of the agency, Tuhin Arya, Co-founder and Chief Creative Officer, Tune, “Tune is our effort to make advertising great again. We plan to work with like-minded brand partners for long-term value creation. The team behind Tune stands by this thought of doing exceptional work and breaking boundaries and stereotypes on the way agencies have functioned over the years.”
“With Tune, we want to bring back the focus on bold ideas and impactful storytelling while staying aligned with data-driven insights. The industry is evolving rapidly, and while algorithms play a role, creativity should remain at the heart of advertising. Our goal is to strike the right balance where innovation meets timeless storytelling to create campaigns that truly resonate,” added Neel Nigam, Co-founder and Chief Content Officer, Tune.
