Truecaller has appointed Athul Prabhu as Product Director, Truecaller Ads. In this role, he will oversee the product vision and strategy for the company’s advertising business.
Prabhu has over a decade of leadership experience in media, advertising, and technology. At Glance, he led the development of its ad-tech infrastructure, enabling global monetisation of the lock-screen app through programmatic and direct advertising.
Before Glance, he held senior positions at TikTok, Viacom18, and Nielsen, working across product innovation, strategy, measurement, and analytics to drive advertising-led business growth.
Hemant Arora, VP – Global Ads Business at Truecaller, said, “We’re excited to welcome Athul to Truecaller Ads. As our advertiser base, partners, and global markets continue to expand, Truecaller Ads is fast evolving into a world-class platform. Athul will lead our next phase of growth by building a diversified suite of products tailored to different markets, powered by data and AI. His focus will be on enabling brands to connect with audiences in more relevant, trusted, and impactful ways
On his appointment, Athul Prabhu said, “I’m thrilled to join Truecaller Ads at such a pivotal moment. The platform is uniquely positioned to redefine the future of trusted communication and digital advertising. With its massive scale, global reach, and the deep trust of millions of users, Truecaller offers a rare opportunity for brands to engage audiences in authentic, impactful, and measurable ways. I look forward to shaping innovative solutions that create lasting value for both advertisers and users.”
