Tribes Communication has appointed Infomo’s Country Director- Himanka Das as its new Chief Strategy Officer.
In his new role, he will be responsible for leading the organization’s strategic vision and driving the ambitious expansion goals of the Group which has transformed from an out-of-home (OOH) solutions service provider into a formidable comprehensive marketing powerhouse.
Additionally, he will also oversee the development and implementation of the company’s strategic initiatives, working closely with the executive team to identify new growth opportunities and enhance operational efficiencies.
Prior to joining Infomo in April 2023, Das had taken a two-years long academic sabbatical to earn a postgraduate qualification in Data Science to accelerate his analytical skills after being associated with Dentsu International India for close to a decade’s time.
From January 2018 to June 2021, he served the role of CEO at Dentsu’s Vizeum India. He had joined the network agency as SVP- West, Carat Media Services in February 2012 and was elevated to the role of EVP- Carat Media Services in April 2016.
Before that, he was associated with Lintas Media Group for more than eight years across a slew of role including that of Media Director, Business Director, AVP and Vice President.
From October 2002 to December 2003, Das was associated with FCB Ulka as Media Group Head- Interface.
In the past, he also worked with Starcom Mediavest Group, Madison World, Initiative and Bhatia Shipping and Agencies.
Expressing his excitement about joining Tribes Communication, Das, Chief Strategy Officer, Tribes Communication, stated, “What impressed me is the pace and agility with which Tribes has made a cutting-edge mark in the marketing industry in less than a decade, leading transformations in disruptive technology such as AI, CRM data, analytics and continuously evolving consumer behaviour. It’s inspiring and an honour to be part of such an entrepreneurial team and culture, driving ambitious future plans. I am excited to work closely with the diverse business units, bringing strategic connections to engage and help consumers to make decisions in their purchase journey.”
To this, Gour Gupta, MD and Chairman, Tribes Communication, added, “I am extremely pleased to welcome Himanka to the Tribes family, especially at such a pivotal time. Himanka’s profound industry knowledge and strategic acumen will be invaluable as we continue to innovate and deliver exceptional value to our clients. In addition, our shared values of business excellence and forward-thinking are perfectly aligned and I look forward to this collaboration, which will be instrumental in driving our next phase of growth.”
