Traya, a health-tech brand focused on treating hair loss internally, has unveiled its latest brand film, Umeed Nahi Yakeen Karo! The film captures the emotional journey of men dealing with hair loss, often marked by frustration and disappointment, and features a powerful voiceover by lyricist and screenwriter Javed Akhtar.
The campaign highlights the struggle many face, from trying ineffective home remedies and falling for marketing gimmicks that promise quick fixes, to losing hope when results are not delivered. However, Traya aims to change this narrative.
Initially, with the launch of #HopeForHair, Traya instilled faith among those struggling with hair loss, offering the possibility of hair restoration. Now, with strong clinical results, the brand shifts the message from hope to belief, reinforcing that it’s not just about regaining hair, but about placing unwavering trust in science-backed solutions.
The film also highlights Traya’s recent breakthrough clinical study, which shows that its customized regimen is three times more effective than using 5% Minoxidil alone, the world’s most widely used molecule for hair growth.
Traya’s proven results and thousands of success stories position the brand as a trusted, scientifically-supported solution for hair regrowth, offering an assured path to restore hair with personalized treatment plans.
“Hair loss affects more than just appearance—it impacts one’s sense of identity and self-worth. With our Umeed Nahi Yakeen Karo! campaign, we want to shift the conversation from doubt to faith, encouraging people to believe in genuine solutions,” says Saloni Anand, Co-founder of Traya. “We chose Javed Akhtar’s iconic voice for the deep emotional connection he brings. His words create a sense of authenticity that reflects our commitment to making hair regrowth journeys relatable. This campaign is about breaking free from false promises and inspiring consumers to embrace a solution backed by science. “While helping people regrow their hair, at Traya, we’re also helping them reclaim their self-belief.”
