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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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TRAI Proposes Framework For App-Based TV Distribution, Seeks Stakeholder Feedback

TRAI has released a consultation paper to develop a regulatory framework for ALTD and FAST services, inviting stakeholder comments by May 2026.

MM Desk by MM Desk
April 7, 2026
in Media
A A
TRAI Proposes Framework For App-Based TV Distribution, Seeks Stakeholder Feedback

The Telecom Regulatory Authority of India (TRAI) has released a consultation paper on the formulation of a regulatory framework for Application-based Linear Television Distribution (ALTD) services, including Free Ad-Supported Streaming Television (FAST) services.

The move has come following a reference from the Ministry of Information and Broadcasting (MIB), dated December 15, 2025, under Section 11(1)(a) of the TRAI Act, 1997. The reference has sought recommendations to ensure regulatory parity, content accountability, and consumer protection amid the evolving broadcasting ecosystem.

ALTD services have been defined as applications that distribute linear TV channels to users through pre-installed apps on TV sets and devices, downloadable applications on mobile or smart TVs, or web-based platforms accessible via browsers. These services have included FAST platforms, which deliver linear television channels supported by advertising.

The consultation paper has sought stakeholder inputs on the terms and conditions for authorisation and service provisioning for application providers offering ALTD services. It has also covered obligations applicable to broadcasters, content providers, and aggregators for the distribution of linear TV channels on such platforms.

TRAI has made the full consultation paper available on its official website and has invited written comments from stakeholders by May 4, 2026, and counter-comments by May 18, 2026. Submissions have been requested in electronic form via designated email addresses.

 

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