Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Media

TRAI To Hold Open House Discussions On OTT Communications

The telecom regulator will proceed with open house discussions on the regulatory mechanism for OTT communication services, TRAI Chief Anil Kumar Lahoti said. He also announced plans to initiate consultation to tighten norms for pesky calls and messages soon.

MM Desk by MM Desk
May 20, 2024
in Media
A A
TRAI To Hold Open House Discussions On OTT Communications

The telecom regulator will proceed with open house discussions on the regulatory mechanism for OTT communication services, Telecom Regulatory Authority of India (TRAI) Chief, Anil Kumar Lahoti said while also announcing plans to initiate consultation to tighten norms for pesky calls and messages soon.

As per reports, at a symposium on ‘Strengthening Atmanirbhar: Securing Domestic Industry and Technology’, Lahoti highlighted that the revival course of Vodafone Idea (VIL) and Bharat Sanchar Nigam (BSNL) is positive for India given that the continued presence of four players in the Indian telecom market will ensure competition and, in turn, benefit consumers and health of the industry.

Speaking about TRAI’s consultation paper on OTT communication (services like WhatsApp and Signal) in the wake of the advent of the Telecom Act, Lahoti stated that TRAI will continue with the plan to hold open house discussions in “around three months or so”.

“I know, we have an ongoing consultation on OTT communication. It is just that in the last few months we are burning the midnight oil, clearing the number of references pending with us, and OTT communication is also in the line,” he added.

On whether the Telecom Act has made the OTT communication consultation paper irrelevant, Lahoti rejected the idea, stating, “No, it is not like that.”

“The OTT consultation was initiated after the recommendation of a Parliamentary Committee so this consultation will be completed, and we will give our recommendation… which Act it becomes a part of and which ministry, or which regulator deals with it, is a separate matter,” he said.

TRAI is dealing with OTT communication as a subject, he stated.

TRAI has acknowledged the problem of pesky and unsolicited commercial calls and messages, known as Unsolicited Commercial Communications. To address this issue, they plan to release a consultation paper next month to “significantly revise regulation,” he mentioned.

“We will be revising the regulations and will tighten the mechanism, to clamp down on calls being made from normal 10-digit numbers and (will also address) other forms of misuse,” Lahoti added.

Furthermore, he said that the Consumer Affairs Ministry is also working on the issue of tackling unsolicited communications.

Related Posts

Netflix Acquires Warner Bros. In $82.7 Billion Deal
Media

Netflix Acquires Warner Bros. In $82.7 Billion Deal

by MM Desk
December 5, 2025

Netflix has announced a definitive agreement to acquire Warner Bros. Discovery’s film and television studios, HBO and HBO Max for...

From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025
Media

From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

by MM Desk
December 5, 2025

Prime Video, India’s entertainment platform, participated in a panel session themed “The Digital Media Explosion: India’s Next Growth Story” at...

Latest

Netflix Acquires Warner Bros. In $82.7 Billion Deal

Netflix Acquires Warner Bros. In $82.7 Billion Deal

December 5, 2025
From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

December 5, 2025
How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

December 5, 2025
From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

December 5, 2025
Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero CII Big Picture Summit 2025

Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero: CII Big Picture Summit 2025

December 5, 2025
Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

December 5, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.