Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Media

TRAI Releases Consultation Paper On Formulating Digital Radio Broadcast Policy For Private Radio Broadcasters

MM Desk by MM Desk
October 1, 2024
in Media
A A
TRAI Releases Consultation Paper On Formulating Digital Radio Broadcast Policy For Private Radio Broadcasters

The Telecom Regulatory Authority of India (TRAI) has released a Consultation Paper (CP) on “Formulating a Digital Radio Broadcast Policy for private Radio broadcasters”.

As per TRAI, at present, analogue terrestrial radio broadcast in India is carried out in Medium Wave (MW) (526-1606 KHz), Short Wave (SW) (6-22 MHz), and VHF-Il (88-108 MHz) spectrum bands. VHF-Il band is popularly known as FM band due to deployment of Frequency Modulation (FM) technology in this band. All India Radio (AIR) – the public service broadcaster – provides radio broadcasting services in MW, SW and FM bands. Private sector radio broadcasters are licensed to transmit programs in FM frequency band (88- 108 MHz) only.

Digital Radio broadcasting will provide a number of advantages over analogue radio broadcasting. The major advantage of Digital Radio broadcasting is the capability of broadcasting three to four channels on a single frequency carrier, while ensuring excellent quality of audio for all the channels, whereas in the analogue mode only one channel broadcasting is possible on a frequency carrier.

In a competitive environment, digital radio broadcasting can provide exciting new opportunities to radio broadcasters as well as a host of value-added-services to the listeners.

All India Radio (AIR) has initiated digitization of its analogue MW and SW radio broadcast network and replaced its existing 38 analogue transmitters with digital transmitters. AIR has conducted trials for digital radio technologies in FM band also. However, any initiative in digitization of FM band by private FM radio broadcasters is still awaited, TRAI stated.

In order to develop an ecosystem, which can facilitate deployment of digital radio broadcasting, TRAI suo-motu gave its recommendations on “Issues related to Digital Radio Broadcasting in India” on February 1, 2018. In its recommendations, the Authority recognised that there was a need to bring all the stakeholders – radio broadcasters, transmission equipment manufacturers, and digital radio receiver manufacturers – on one platform and to encourage them to work collectively for developing the ecosystem for digital radio broadcasting.

The Authority also emphasised that the government should come out with a detailed policy framework for Digital Radio Broadcasting in India, which should provide a detailed roadmap for rollout of digital radio broadcasting services in a time bound manner.

The Telecom Regulator said that now, MIB vide its reference dated April 23, 2024 has sought recommendations of TRAI on formulating a digital radio broadcast policy for private Radio broadcasters. MIB has mentioned that in order to cater to technology shifts, some existing provisions under FM Phase-Ill policy may require a relook. MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

Accordingly, TRAI has initiated this consultation process in order to seek stakeholders’ comments on various issues relating to formulation of digital radio broadcast policy for private Radio broadcasters. Written comments on the consultation paper are invited from the stakeholders by October 28, 2024. Counter comments, if any, may be submitted by November 11, 2024.

Related Posts

Sanjeev Choudhary Joins NDTV As Head- CTV Growth & Revenue
Media

Sanjeev Choudhary Joins NDTV As Head- CTV Growth & Revenue

by MM Desk
January 8, 2026

Sanjeev Choudhary has taken on a new role as Head – CTV Growth and Revenue at NDTV, where he has...

Mitul Sangani Steps Down As CEO Of News18 Digital
Media

Mitul Sangani Steps Down As CEO Of News18 Digital

by MM Desk
January 8, 2026

Mitul Sangani has stepped down as Chief Executive Officer of News18 Digital, concluding his latest leadership role at Network18 Media...

Latest

Sanjeev Choudhary Joins NDTV As Head- CTV Growth & Revenue

Sanjeev Choudhary Joins NDTV As Head- CTV Growth & Revenue

January 8, 2026
Mitul Sangani Steps Down As CEO Of News18 Digital

Mitul Sangani Steps Down As CEO Of News18 Digital

January 8, 2026
Omnicom Unveils Next-Gen Omni AI Platform To Power Marketing Intelligence

Omnicom Unveils Next-Gen Omni AI Platform To Power Marketing Intelligence

January 8, 2026
Cashify Appoints Raghvendra Singh As CTO

Cashify Appoints Raghvendra Singh As CTO

January 8, 2026
Dentsu Launches dentsu.Connect In India To Unify Data, Technology & Delivery

Dentsu Launches dentsu.Connect In India To Unify Data, Technology & Delivery

January 8, 2026
Havas Unveils Global LLM Portal AVA At CES 2026, Reinforces Human-Led AI Approach

Havas Unveils Global LLM Portal AVA At CES 2026, Reinforces Human-Led AI Approach

January 8, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.