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    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

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Home Misc

Top 5 Leading Brands That Have Become Carbon Neutral

Rinie Wilson by Rinie Wilson
June 15, 2022
in Misc
A A

Companies of all sizes and all sectors across the world are working towards going towards carbon neutrality and joining the growing roster of companies benefiting from credible climate action.

As per Carbonneutral.com, these are the top 5 leading brands that have become carbon neutral in the past few years.

Microsoft

Microsoft is one of the world’s largest companies by market capitalization.

Its business operations have been carbon neutral since 2012. In 2019 the company decided to go further by beginning the journey to expand its carbon neutrality from operations to the life-cycle of its products.

As a first step, it has made 825,000 Xbox consoles CarbonNeutral®, to become the world’s first gaming console to become a carbon-neutral product across the lifecycle of its emissions.

Sky Media

The Sky became CarbonNeutral in 2006 and has maintained it ever since. It was the world’s first CarbonNeutral media company and built the world’s first TV to be certified as a CarbonNeutral product in 2021.

Logitech

Logitech is a Swiss-headquartered company that designs and manufactures products like wireless mice, keyboards, headsets & video hardware to bring people together through music, gaming, video, and computing.

All of Logitech’s gaming products are CarbonNeutral®, in addition to CarbonNeutral business travel and a CarbonNeutral manufacturing facility in China.

Hirdaramani Group

In 2012 Hirdaramani Group because the first CarbonNeutral manufacturer in Asia, working with Natural Capital Partners’ partner in Sri Lanka, The Carbon Consulting Company.

VMware

Soon to reach 100% renewable energy, VMware has a long-standing commitment to driving innovation that contributes to a net positive future and sustainable growth.

VMware’s technology delivers energy and carbon emissions reductions for its customers around the globe. It has more than 500,000 customers, including all of the Fortune 500.

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Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

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