For a layman, FMCD is just another term for the often wrongly used term FMCG. While FMCG is more to do with having a shorter life span for their usage, FMCD is a category which has a lasting usage period. As a society, we are highly dependent on FMCD products, while most of us don’t even know much about it. It goes on from the tables and furniture to the Air conditioner and Fans in the household.
A lot of money is spent on this behind FMCD products as they are not bought frequently. But our houses are filled with them. For many, it shows their “class of living” and something that’s ought to be good, utility-wise, and look good with your house too. So here we try to analyze the best FMCD brands in India.
Since there are many brands in India, we’ll have a look at the most often used 5 brands.
1. Voltas
2. Whirlpool
3. Godrej
4. Bajaj Electricals
5. Prestige
You may be having products from at least from one brand or all brands because of their wide reach in India over the years.
Voltas
Founded in 1954, Voltas is one of the oldest brands in the sector. Owned by the Tata group, quality and performance of these was always assured by the biggest names of the Indian corporate sector. It is growing as a brand, but at a good rate.
Whirlpool
Whirlpool
This American giant has a worldwide presence and manufacturing in 13 different countries. It specializes in several home and electronic appliances and is one of the most trusted names in the sector. This giant has been in the Indian markets since 1980’s and has been present in almost every household ever since.
Godrej
This company was founded in 1897 when they began manufacturing of locks, but these days they make a lot more than just the traditional lock and key. Godrej has a wide range of home appliances which caters to every need of the Indian family. This brand is definitely innovative with what it does in India, but it is also has a wide global presence.
Bajaj Electricals
Bajaj group owned Bajaj electricals was founded in the year 1938 and has specialized in making ceiling fans in the country. It has been growing into the other FMCD sectors by having varied electronic products. The brand has excellent reach within the country and continues to grow further.
Prestige
This leading kitchen appliance brand was founded in the year 1928. This giant is surely present in every kitchen of every Indian household in some way or the other. It specializes in kitchen equipment and continues to do so. This giant has a wide range of products and categories to fit every kitchen elegantly.
