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Top 10 Picks: The Most Watched Live Streams On YouTube

Priyanka Kesarwani by Priyanka Kesarwani
August 29, 2023
in Listicles
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Top 10 Picks: The Most Watched Live Streams On YouTube

Have you ever wondered what people across the globe are tuning into on YouTube? Most Watched Live Streams On YouTube, The world of online content is ever-evolving, and one trend that has gained significant momentum is live streaming. From gaming marathons to music concerts and even tutorials on various subjects, live streams offer a unique blend of entertainment and real-time interaction.

Most Watched Live Streams On YouTube

So, what are the most captivating live streams that have captured the attention of millions? Which events and moments have people eagerly hitting that play button?

The Most Watched Live Streams on YouTube

Join us as we explore the top 10 Most Watched Live Streams On YouTube that have taken the internet by storm. Get ready to be surprised, entertained, and perhaps even inspired by this collection of extraordinary virtual experiences.

Here is the list of the top 10 most viewed live streams on YouTube in the world.

1. ISRO Chandrayaan 3 (8.06M)

Millions of people tuned in to watch the live streaming of the Indian Space Research Organization’s Chandrayaan 3 mission launch on August 23, 2023 making it in the list of Most Watched Live Streams On YouTube. It was a moment of excitement as the mission took off, and viewers from all around the world watched the event unfold in real time. The launch was a remarkable achievement and a proud moment for India’s space exploration efforts.

2. Brazil vs South Korea (6.15M)

There was a special football match between Brazil and South Korea held on December 10, 2022,. These two teams from different countries came together to play a game of soccer. It was an international match, which means people from all over the world were excited to watch it. The teams played on the field, trying to score goals and win the game. Many people, around 6.15 million of them, watched the match online adding it to the Most Watched Live Streams On YouTube.

3. Brazil vs Croatia (5.2M)

On December 6, 2022, there was an exciting international football match between Brazil and Croatia. Many people around the world were excited to see these two teams compete on the field. The match attracted a lot of attention, with around 5.2 million people tuning in to watch. Both teams played their best and showed their skills.

4. Vasco vs Flamengo (4.8M)

A thrilling football match took place on March 11, 2023, featuring Brazilian clubs Vasco da Gama and Flamengo. The game was full of excitement and drew the eyes of 4.8 million viewers belonging it in Most Watched Live Streams On YouTube. With intense action on the field, supporters from both teams cheered enthusiastically. This significant match highlighted the dedication and expertise of these two squads, leaving a lasting impression in the football world.

5. SpaceX Crew Demo (4.08M)

Back on May 28, 2020, something incredible happened on YouTube. A live stream took all of us to the stars. It was the SpaceX Crew Demo, where we got to see the amazing Crew Dragon spacecraft in action encompassing it in Most Watched Live Streams On YouTube. Over 4 million people were glued to their screens, watching this demonstration with excitement. It was like being a part of a space adventure right from our homes. It’s these kinds of moments that remind us how powerful technology and the internet can be, bringing the wonders of space to our fingertips.

6. BTS Butter (3.75M)

On May 21, 2021, there was a special event linked to the BTS song “Butter.” This event was a live performance where BTS sang their song “Butter.” Many people tuned in to watch this live performance on YouTube making it in Most Watched Live Streams On YouTube. In total, around 3.75 million viewers watched the event. It was a memorable moment for fans of BTS and music lovers around the world.

7. Apple (3.69M)

Apple’s product launch or announcement event, with a staggering 3.69 million views, ranks among the most-watched live streams on YouTube deserves a place in  the Most Watched Live Streams On YouTube. This event, eagerly anticipated by tech enthusiasts and Apple fans alike, showcases the latest innovations, devices, and updates from the tech giant.

8. Johnny Depp v Amber (3.55M)

June 2, 2022, something really interesting took place on YouTube. It was a super popular live stream which counts in the list of Most Watched Live Streams On YouTube. The focus was on a legal case involving Johnny Depp and Amber Heard. Loads of people clicked to watch – a whopping 3.55 million of them! They were curious to know all about this important case. This live stream turned out to be one of YouTube’s top-viewed ones.

9. Fluminense vs Flamengo (3.53M)

A big football match in Brazil! This game happened on July 9, 2022. People from all around the world watched it on YouTube – a whopping 3.53 million people! Fluminense and Flamengo are two famous Brazilian football clubs. They played against each other, and many fans were super excited to see who would win. This match became one of the Most Watched Live Streams On YouTube. Football fans sure love to support their teams, even online!

10. Carioca Championship Final (3.25M)

Top 10 Picks: The Most Watched Live Streams On YouTube

The Carioca Championship Final, a big football match in Brazil, was watched by millions of people on YouTube featuring it in Most Watched Live Streams On YouTube. It’s one of the most popular live streams ever. People from all over tuned in to see which team would win the championship. It happened on July 12, 2020, and lots of fans enjoyed the exciting game online.

Which Live streaming event you loved the most? Let us know in the comment!

Also Read: 7 Brilliant Real-World Live Shopping Examples

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

Consumers Are Our Biggest Advertisers: Pernod Ricard India’s Debasree Dasgupta On Surrogate Advertising

July 22, 2026
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