Since the launch of a brand, a lot of factors have to be taken into consideration to ensure its success. For this brands take various measures in terms of marketing and product quality management. However, there are many third party organisations that conduct extensive research and surveys to quantify all the efforts put in by brands and the output that it has generated.
Talkwalker is a social media management tool that’s laser focused on tracking a brand’s global online reputation and sentiment through online, social, print, TV, and radio. The tool generates actionable insights and competitive metrics.
The brand has platform has recently launched a report on the world’s most loved brands and here are the top 10 names that made the list.
1. Huda Beauty
Huda Beauty is a cosmetics brand launched in 2013 by an Iraqi-American businesswoman, entrepreneur, and make-up artist, Huda Kattan.
Born October 2, 1983, Huda was raised in Oklahoma and Tennessee after her Iraqi parents immigrated to the US. She was chosen as one of “The 25 Most Influential People on the Internet” by Time in 2017. Huda was also listed as one of ‘The Richest Self-Made Women’ and one of the ‘Top Three Beauty Influencers’ by Forbes.
2. Moulinex
Moulinex is a French manufacturer of small household appliances. The company was founded by Jean Mantelet who in 1932 invented the Moulin-Légumes, a hand-crank food mill for puréeing vegetables.
3. MAC Cosmetics
MAC Cosmetics was founded in 1984 by Frank Toskan and Frank Angelo in Canada. The brand was already popular around the globe for its range of cosmetics products. However, things started to lookup more when they signed Blackpink member Lisa as their brand ambassador.
4. Benefit Cosmetics
Benefit Cosmetics is a subsidiary of LVMH. The brand’s products are available at over 2,000 counters in more than 30 countries. The brand was launched in 1976 by Jean Ford.
5. Tefal
Founded in 1956, Tefal is a leading French cookware and small appliance manufacturer owned by Groupe SEB. The company is known for creating the non-stick cookware category and for offering frying equipment with a low requirement of fat or oils.
6. Urban Decay
A subsidiary of French cosmetics company L’Oréal, Urban Decay is an American cosmetics brand founded in 1996. In 2017, Urban Decay was named among the top three makeup brands in digital by digital market research company L2.
7. Universal Music Group
Universal Music Group is the world’s leading music company. The brand was named to Fast Company’s annual list of the World’s 50 Most Innovative Companies for 2019, the first major music company to be included on the list in a decade. In 2019, UMG was named by Forbes as one of America’s Best Midsize Employers.
8. Kayo Sports
Kayo is an Australian sports entertainment streaming service. As of May 2021 it was announced that Kayo Sports has exceeded 1 million total subscribers.
9. Swiss Airlines
A member of Star Alliance and a subsidiary of the Lufthansa Group, Swiss Airlines is certified as a 4-Star Airline for the quality of its airport and onboard product and staff service.
10. Deezer
Founded in 2007, Deezer is a French online music streaming service available in 180+ countries. The platform enables its users to listen to music from various record labels, like Universal Music Group, Sony Music and Warner Music Group as well as podcasts on various devices online or offline.
