Indian e-commerce and consumer internet companies have continued winning support and investments, be it national or even international. With trends like direct-to-customer, omnichannel approach and overseas expansions, here are some of the most talked-about consumer internet companies according to Wizikey’s latest report for Febraury 2022.
10. MX Player
Supposedly to be acquired by Sharechat soon involving a $700 million deal was the tenth most talked about consumer internet brand. This company is owned by Times Internet and its news score, on the basis of which each brands rank is determined on the list is 69.1.
9. Swiggy
Announcing a fundraise of $ 1.2 billion, Swiggy managed to clinch the ninth spot on the most talked about brands in February 2022
8. Ola
Ola managed to create waves by building the largest scooter factory in the world, run entirely by women. The brand introduced electric scooter manufacturing as well, due to which its news score is 71.3, ranking eight on the list.
7. Nykaa
With investments from the likes of Alia Bhatt and Katrina Kaif, Nykaa’s IPO gave us India’s first richest self-made female billionaire. This IPO almost doubled the investor’s money on the first day itself. With its news score of 73.3, Nykaa stands sixth on the most talked about consumer internet brands.
6. Dream11
Dream11’s parent company Dream Sports raised $800 million to facilitate its expansion plans. With a news score of 73.9 Dream11 stands at the fifth position in the list. The brand was also the title sponsor of IPL 2020.
5. Zomato
With Swiggy not far behind in the list, Indian restaurant aggregator and food delivery company Zomato, recently went public, and entered the stock market in 2021. With news score of 75.8, Zomato clinched the fourth spot on the list
4. CRED
In a span of less than eight months, CREDs valuation increased five times. It also entered the unicorn club with a billion-dollar valuation, last year. Its news score is 76.0
3. BharatPe
Among the youngest unicorns of 2021, the brand has been in news for the longest time, with lots going on for it. First it took over scam hit PMC Bank and then also appointed former chairperson of SB, as its Chairperson. However, off lately, the conflict with ex-founder Ashneer Grover that has recently erupted given the brand every reason to stay in news. Its news score is 77.6
2. Flipkart
The upcoming IPO and regular sales and promotional activities by the brand has always kept it in news. Its news score is 79.9.
1. Paytm
The Paytm IPO managed to stay in news owing to it being the largest IPO ever held, though after which it lost 60% of its valuation since then. Vijay Shekhar Sharma’s Paytm with news score of 80.2 clinched the top spot of being the most talked about consumer internet company in February 2022.
Which consumer internet company do you think is making the most buzz according to you?
