Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system.
With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world. The body has recently released the list of top advertisers, brands, and channels across genres for the 47th week of 2022 (19 November 2022 To 25 November 2022).
Top 10 Advertiser Group
Hindustan Unilever Ltd. regained its number 1 position this week with an ad volume of 5723.48 (‘000 secs) followed by Reckitt Benckiser Group with an ad volume of 5237.9 9(‘000).
Godrej Group retained its position at the 3rd spot with a hike in ad volumes from 1343.51 (‘000 secs) to 1392.75 (‘000 secs). Procter and Gamble were at the fourth spot with an ad volume of 1065.13 (‘000 secs).
Cadburys India Ltd. is in the 5th spot this week with 801.15 (‘000 secs) ad volume. ITC Ltd., TATA (G), WIPRO (G), Colgate Palmolive India Ltd, and Reliance Industries Ltd (G), took the remaining five spots with an ad volume of 588.2 (‘000 secs), 492.1 (‘000 secs), 452.95 (‘000 secs), 449.44 (‘000 secs), and 397.97 (‘000 secs) respectively.
Top 10 Brands Across Genres
Dettol Antiseptic Liquid retained its no. 1 position this week with a rise in ad volumes from 727.42 (‘000 secs) to 817.03 (‘000 secs).
Taking over Lizol All in 1’s position, Harpic Power Plus 10X Max Clean moved one spot up and claimed the second position with an ad volume of 521.57 (‘000 secs). Dettol Toilet Soaps moved up two spots with a rise in ad volumes from 428.31 (‘000 secs) to 498.9 (‘000 secs).
Lizol all in 1 dropped from the 2nd spot to the 4th spot with a drop in ad volumes from 533.72 (‘000 secs) to 436.36 (‘000 secs).
Harpic Bathroom Cleaner stood at 5th position with an ad volume of 376.44 (‘000 secs). Dettol Multi-use Antiseptic Skin Cream debuted on the list in the 6th spot with ad volumes of 335.56 (‘000 secs). It was followed by Santoor Sandal and Turmeric with ad volumes of 308.34 (‘000 secs) at the 7th spot, Arcelor Mittal Nippon Steel India with 278.96 (‘000 secs) at the 8th spot, Goodknight Gold Flash with 257.03 (‘000 secs) at 9th spot and Jiomart.com with 236.3 (‘000 secs) at 10th spot.
