Pranav Constructions (PCPL), one of Mumbai’s real estate redevelopers, has awarded its integrated digital marketing mandate to Tonic Worldwide after a multi-agency pitch.
The mandate has included social media, SEO, and performance marketing, among other responsibilities. Tonic Worldwide has been tasked with enhancing PCPL’s digital visibility, driving real-time engagement with prospective buyers, and creating market-fit campaigns backed by customer insights.
PCPL has specialised in the transformation and redevelopment of old buildings into modern residential spaces and has built its reputation on timely completion, transparency, and quality construction. The account has been handled out of Tonic Worldwide’s Mumbai office.
Akshay Kripalani, Chief Sales and Marketing Officer, PCPL, said, “PCPL aims to strengthen its leadership in the redevelopment segment and expand its portfolio. I believe Tonic Worldwide is the perfect partner to enhance our specialisation in providing quality, affordable housing; our reputation for timely completion with quality construction; and our relentless community focus. We look forward to bolstering customer satisfaction and community trust through this partnership.”
Chetan Asher, Founder and CEO, Tonic Worldwide, remarked, “We carry a strong lineage in building brands in the real-estate space and have some pathbreaking campaigns to talk about. We look forward to supporting PCPL in their next phase of growth. With an upcoming IPO, we aim to spotlight their integrity, environmental stewardship, quality, and customer-centricity with communication suited for evolving buyer preferences.”
