Tinder has launched a new brand campaign in Asia named Dating, your way – spotlighting relatable moments that define modern dating. The pan-Asia campaign features a new narrative: dating isn’t one-size-fits-all—it’s an open-ended adventure. The campaign will be rolled out across digital, social, and on-ground experiences in multiple countries across the region.
As part of the campaign, Tinder has released three videos in India, each featuring young Indian women as the lead, capturing three distinct relationship moments—from moving on after a breakup, to finding someone who embraces your quirks, or even dating someone completely different from you.
In Move On, a young woman moves on from a past relationship, symbolised by a pet turtle gifted to her by an ex. The story captures the bittersweet moment of letting go and choosing to embrace new possibilities—with Tinder offering a fresh start in her dating journey. Breakups are a part of life, and Tinder supports users in moving forward to discover meaningful connections. In fact, a new relationship begins every 3 seconds on Tinder.
Double the Chill follows the story of a first date where a woman bonds with her Tinder date over their wonderfully odd quirk—sipping cold drinks on a chilly day. It’s a light-hearted reminder that sometimes, the little things are what bring people together. First dates feel easier and more authentic when you’re with someone who truly gets your vibe.
In Love and Hate, a couple who met on Tinder navigate their differences over olives—similar to how many of us debate pineapple on pizza vs. absolutely not, horror films vs. rom-coms—and still make it work. The story is a celebration of opposites attracting, and a reminder that differences don’t have to be deal-breakers—they can actually strengthen relationships.
Link to the ad campaigns:
“We know that young women in Asia want more control over their dating lives,” said Daniel Kim, VP, APAC Marketing, Tinder. “With fun and safe dating at the core of the experience, Tinder is about the endless possibilities that can unfold when two people connect. With this campaign, we’re celebrating the freedom to date without judgment—because whether you’re on Tinder to move on, move forward, or just move at your own pace, there’s no set way to date and every match has the potential to change lives in ways that people could never imagine,” he added.
