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Tinder Tests AI Feature To Reduce Swipe Fatigue & Dating App Burnout

The dating app is piloting an AI-powered Chemistry feature to surface more relevant matches and address user exhaustion amid slowing growth.

MM Desk by MM Desk
February 6, 2026
in Marketing
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Tinder Tests AI Feature To Reduce Swipe Fatigue & Dating App Burnout

Tinder is rolling out an artificial intelligence feature called Chemistry to help reduce “swipe fatigue” and burnout among users who find the traditional endless swipe model tiring and less effective. The feature is currently being tested in Australia and moves Tinder away from purely manual swiping toward more personalized AI-driven discovery. 

Chemistry uses AI to get to know users through a series of interactive questions and, with permission, by analyzing photos from a user’s Camera Roll to better understand their interests and personality. Instead of swiping through dozens of profiles, users can receive a smaller set of curated match suggestions tailored to their preferences. 

Match Group Chief Executive Spencer Rascoff described Chemistry as giving users “an AI way to interact with Tinder.” By focusing on a limited number of highly relevant matches rather than an endless stream, the company aims to make finding compatible connections easier and less monotonous.

The AI initiative comes at a time when Tinder and other dating platforms have been experiencing slower growth and signs of user burnout. In the fourth quarter of 2026, Tinder saw declines in new registrations and monthly active users, reflecting broader challenges in retaining engagement with traditional swipe-based discovery. 

In addition to Chemistry, Tinder has been exploring other enhancements to improve the user experience, including safety features that reduce interactions with bad actors and increased investment in marketing to boost engagement and relevance on social platforms.

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