One of the leading entities in India’s Out Of Home advertising sector, Times OOH, has expanded its media portfolio from that of Airport, Mumbai Metro, City Media, Elevator Digital Media marketing to now include Mall Advertising in its kitty.
Being on a mission to revolutionize the OOH industry with innovation, versatility, and extensive reach, and as part of its expansion plan, the company has secured exclusive marketing rights for digital display video walls in four prestigious malls in collaboration with Bigvizion.
These include the exclusive rights for strategically placing high-definition Digital Out-of-Home (DOOH) video walls in three of Mumbai’s malls, namely- Oberoi Mall, R City Mall and Nexus Seawoods Mall, and Indore’s C21 Mall.
As per Times OOH, these upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages. Hence, equipped with cutting-edge technology, the digital displays will offer capabilities for showcasing modern Anamorphic, 3D, and innovative content, giving advertisers unprecedented opportunities to captivate audiences through immersive visuals.
That being said, with the market normalizing, malls have seen a 42% increase in foot traffic in 2023, making mall advertising an ideal platform for brand engagement and each mall where Times OOH has established a presence attracts over 1 million visitors on average per month, primarily from the NCCS A1 and A2 audience categories.
Also, with these strategically placed digital video walls Times OOH is likely to enable advertisers to reach captive audiences during their 1-2 hours of leisure time within the mall environment, fostering a relaxed mindset conducive to brand receptivity.
Positioned in prominent locations, these larger-than-life displays ensure maximum visibility, capturing the attention of mall-goers characterized by their disposable income and spending habits. Additionally, dynamic creatives combined with contextual advertising promise high impact and maximum engagement with mall visitors.
Commenting on the development, Shekhar Narayanaswami, President, Times OOH, stated, “We are thrilled to venture into mall advertising with DOOH branding solutions in these prestigious malls. This milestone aligns perfectly with our vision of revolutionizing the OOH industry by providing advertisers with innovative and impactful ways to connect with their target demographics. Leveraging the capabilities of these video walls, along with our creative expertise, we are well-positioned to deliver unmatched value to our clients.”
