During the Union Budget week, Times Now secured 34.3% viewership share and 12,48,000 reach, as per BARC| 10L+| NCCS AB 22+| Wk.30 2024.
The Network highlighted that Times Now’s budget coverage stood out for its extensive and comprehensive programming, featuring detailed infographics highlighting key economic indicators, sector-wise expectations, and significant announcements. Times Now’s winning trend continued as it emerged as No. 1 on Budget Day, dominating the genre with 33.7% viewership share, as per BARC| 10L+| NCCS AB 22+| 23 July 2024.
During Finance Minister Nirmala Sitharaman‘s speech, Times Now registered a 34% viewership share, according to BARC| 10L+| NCCS AB 22+| 23 July 2024, 11 AM – 12 Noon. Real-time graphical analysis of the speech kept viewers informed on the budget’s implications, making this the crucial hour of the day with 44,000 reach, as per BARC| 10L+| NCCS AB 22+| 23 July 2024, 11 AM – 12 Noon.
The Network stated that Times Now’s extensive and curated Union Budget programming featured in-depth examinations of the Indian economy and its challenges during pre-budget discussions. Key panel discussions offered crucial insights into the budget, with tax experts Rohinton Sidhwa and Saloni Roy decoding its significance for various sectors, industry, and the middle class.
Former Chief Economic Advisor KV Subramanian provided perspectives on expected reforms, while representatives from industry bodies like CII outlined their demands from the government. Prominent government personalities, including Piyush Goyal, Union Minister of Commerce and Industry, Hardeep Singh Puri, Minister of Petroleum and Natural Gas, and Ashwini Vaishnaw, Minister of Railways and Information and Broadcasting, along with top departmental secretaries and opposition voices, shared exclusive insights on the Budget.
