Times Network said that it has amassed 104 million monthly unique users across digital platforms, as per Comscore data for August 2024.
Offering innovative content formats with digital first initiatives, it has set an industry benchmark by surpassing legacy digital players, the network said.
Times Network Digital, witnessed a 168% growth since February 2024, in comparison to only 4% average growth for the rest of the industry. The surge was led by its English and Hindi news, entertainment and lifestyle brands namely TimesNow.in, ETNow.in, TimesNowNavbharat.in, Zoomtv.com and Digit.in.
The platforms offer a personalised news experience, consumer-centric explainers, digital-first initiatives, live interactive segments, insights, diverse engagement tools, expert opinions, Artificial Intelligence and Augmented Reality powered content amongst others. Furthermore, in a span of three months, Digit.in, the recently acquired tech platform, has delivered a growth of 160%.
Expanding its reach, Times Network Digital’s recent foray into regional languages, including Marathi, Telugu, Tamil, and Bangla, offers a wide range of localised content tailored to consumer needs. As per the network, it will further bolster its reach by expanding into more Indian languages such as Malayalam, Kannada amongst others.
As per the Network, it has continued its expansion into diverse verticals with the launch of TimesDrive.in, focused on auto news, and HealthandMe.com, catering to health and wellness.
