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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Home Startups

This Coolie’s Son Left A Well Paying Job To Start His Own Business Now Earns Rs 286 Crores A Year

Rinie Wilson by Rinie Wilson
July 11, 2021
in Startups
A A

All successful entrepreneurs have worked really hard to achieve their status. We have all heard of many rags to riches stories that have been nothing less than an inspiration. While some of these stories are about people who started their business decades ago, there is one story of a recent entrepreneur that is making rounds on the internet.

PC Musthafa started his career with a humble background and with many struggles has reached a point where everyone is writing about him.

Know About PC Musthafa

PC Musthafa, from a remote village in the Chennalode in Wayanad district in Kerala, is the son of a coolie who worked at a coffee plantation.

Since the financial condition of his family was not very strong, Musthafa started helping his father after school. Though his parents were reluctant for him to compromise with his education, the struggle was too real for Musthafa to not contribute to his family.

The workload was so significant that his education did get affected in the end. He flunked in the sixth standard by eventually worked hard and topped his class in 10 boards. He kept working hard and successfully attained a degree from NIT that eventually helped him get a job in an MNC.

Foundation of iD Fresh Food & Its Success

His job with MNCs took him to country’s like Europe and the Middle East where his career really boomed. But Musthafa had different plans.

Upon returning, Musthafa started an FMCG company, iD Fresh Food, that makes Idli and Dosa batter. He started this company with the help of his cousin and they began selling a 100 packets per day. Today, iD Fresh Food sell more than a 1000 packets per day of packed healthy food.

In the year 2015-16, iD Fresh Food had an annual turnover of nearly  Rs 100 crore which increased to Rs 182 crore in the year 2017-18. For the current financial year, Musthafa’s iD Fresh Food has clocked a revenue of Rs Rs 294 crore which is an impressive growth in such a short span of time.

 

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