Third Wave Coffee (TWC), an Indian coffee-first QSR brand, has entered into official partnership with Royal Challengers Bengaluru (RCB) as the team’s exclusive Coffee Partner for IPL 2025, scheduled to begin on March 22, 2025.
On match days, Third Wave Coffee’s signature brews will fuel fans at RCB’s home stadium, turning every sip into part of the celebration. Third Wave Coffee cafés will transform into fan zones, screening live matches, hosting giveaways, and building immersive experiences that make every RCB match a community event.
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Speaking on this partnership, Rajat Luthra, CEO, Third Wave Coffee, said, “Cricket and coffee have a lot more in common than we think — both ignite passion, bring people together, and thrive on boldness. RCB and Third Wave Coffee are both deeply rooted in Bengaluru’s culture — where tradition meets innovation, and every day is an opportunity to brew bold and play bold. This partnership is as seamless as your favourite cup of coffee on a match day — one that feels just right. With #BrewBoldPlayBold, we’re thrilled to create memorable moments for fans through the season, where every sip and every cheer carries the same energy.”
Rajesh V Menon, COO, Royal Challengers Bengaluru, added, “At RCB, we are fueled by passion, dedication, and the strong bond we have built with our fans over the past 18 years. We are excited to partner with Third Wave Coffee, a brand that shares our community-driven values. Bengaluru is home to both of our brands, and this collaboration celebrates the vibrant culture of a city where cricket and coffee are a way of life.”
